For online retailers, Cyber Monday is the biggest online shopping day of the year. If your business wants to compete in e-commerce, you need enough time to prepare. Your preparations will include site compatibility, website speed, product marketing, discounts, exclusive offers and much more. Monday, December 2nd, 2019 will come fast, so do not wait and start preparing your online retail store now.
Preparing Your Website
A successful Cyber Monday means that your website needs a checkup. There are three things that can cause you problems: loading speed, website crashes and site compatibility. Any one of these issues can cause online customers to move on to another site.
Way #1: Speed Tests
When it comes to online shopping, make sure that the site is not lagging when loading. Customers do not want to wait for your webpage to load to see your deals. Your technicians should run speed tests to find and correct any lag times. Run multiple speed tests at various times during the day and on different days.
Way #2: Website Crashes
Customers do not want to keep trying to get onto your website. If your site is down, they will find another online retailer to shop. To ensure that your online store is successful, start tracking the amount of time your site is down. There is software like Uptime Robot that tracks a sites downtime.
Way #3: Compatibility
Online shopping is not limited to computers any more. Your site compatibility is important for those customers on the go. Mobile compatibility allows shoppers to use both computers and mobile devices like a phone or tablet. Creating a website compatible with mobile devices increases your customer base for Cyber Monday.
Promotions and Marketing
Cyber Monday offers many great deals. Getting the customers to your site is key. Consider special promotions and discounts. Tease your followers on social media with some of the savings for Cyber Monday.
Way #4: Free Shipping
Online shopping can become costly when you add shipping costs. Offer your customers free shipping for purchases made on Cyber Monday. Many customers may choose to buy the item online instead of going to a crowded store.
Way #5: Special Discounts
Electronics are in demand on Cyber Monday. Special discounts on electronics during a specified period of time will create a buzz and traffic on your site. Promoting additional discounts on top of the Cyber Monday pricing brings customers to the site. By offering another 10% off of an item purchased before a specific time will increase traffic on the site. The additional discount may entice customers to purchase additional items with the savings.
Way #6: Exclusive Deals
Create Cyber Monday deals only. These special prices or products are only good for this one day. Offer a specific amount of this product. For example, the first 500 customers that purchase this product will receive this product for $5. Let the customer know what the retail value of the exclusive deal. Customers like to feel they are saving money and if they can get the extra item for a great price, they will grab it.
Way #7: Highlight Cyber Monday Savings
Create an advertisement and flyer that showcases the great deals when you shop online on Cyber Monday. Highlight the savings a customer receives when shopping online. The savings need to be big and bold. Show the customer that this deal is too good to pass up.
Way #8: Cross Sell Products
Create a section in your online store to show customers compatible items. For example, customers who bought this item; also bought this. Many times shoppers will look at the other suggested items and consider them for purchase. Creating additional suggestions for the shopper helps get him or her to explore your online store.
Way #9: Pop-up Advertisements
Consider using pop-up advertisements on Cyber Monday. These pop-up ads can offer a customer a special discount code to use at checkout, an exclusive deal only valid for a short period of time, or another item that compliments something already in the cart. Effective pop-ups can help sell additional products.
Way #10: Extend Cyber Monday Deals
Another way to entice customers to come back to your site is to extend your Cyber Monday deals. Do not offer the same deep discounted deals in the extension. Cyber Monday deals need to stand out and be one of a kind. If a customer could get the same Cyber Monday deal later, the consumer will wait. The extension should still allow the consumer to save money but make them think,
I could have saved more if I bought on Cyber Monday
Make consumers’ not want to miss your Cyber Monday sale next year.
Make your Cyber Monday successful. You need to start planning, testing and marketing your products now because Cyber Monday is coming fast.
Providing your customers with the best online shopping experience will create repeat customers and grow your online presence.